We promote transparency and environmental responsibility within the running industry by educating, advocating, and inspiring action.

The Low Impact Alliance is a global collective of retailers, athletes, and brands advocating for a more sustainable running industry. We exist to call people in, not call people out. Think of us as your Responsibility Run Coach, cheering on your every move towards environmental responsibility while also giving you the playbook to be a sustainability leader in your community.

ADVOCATE

Be a voice that pushes for industry change to benefit the planet and running community.

EDUCATE

Become a resource for retailers looking to lessen their carbon footprint and carry more sustainable products.

INSPIRE

Encourage the global running community to become their own advocates of actionable change.

IMPACT BEFORE PAVEMENT